Why Millennials Embrace Print Media

Why Millennials Embrace Print Media

Millennials or Generation Y are generally defined as those currently between the ages of eighteen and thirty-four. In the US alone, it is estimated that there are 80 million of them, and according to Pew Research Center, this means that this year they are expected to...
Print’s Time to Shine

Print’s Time to Shine

As we head into a New Year, where digital ad spending and now mobile ad spending continue to rise, we set out to take a look at where print is heading.  Turns out that print is adapting to the changing times as well, and readers find its benefits indispensable.  As...