Neuroscience Proves Printed Ads Make a Better Impression

Neuroscience Proves Printed Ads Make a Better Impression

Ever feel like you notice ads in newspapers and magazines more than the ones you see online? It’s not just you. According to neuroscience, on a brain-chemistry level, people process print content with greater focus and a deeper emotional response than they do...
Why Millennials Embrace Print Media

Why Millennials Embrace Print Media

Millennials or Generation Y are generally defined as those currently between the ages of eighteen and thirty-four. In the US alone, it is estimated that there are 80 million of them, and according to Pew Research Center, this means that this year they are expected to...