WE PLUG IN TO YOURMEDIA STRATEGY
YOUR KPIs DRIVE THE PROCESS AND THE STRATEGY
STEP 1: DISCUSS GOALS
What are your goals (KPIs)? Your goals provide the roadmap for measuring success.
STEP 2: MULTI-CHANNEL STRATEGY
Based on your needs and assets, we’ll craft a plan together! We’ll choose the right media and help you stretch your dollars at the same time.
STEP 3: OFFLINE MEDIA DEVELOPMENT
From the Wall Street Journal and Wired magazine to television commercials during live sports. From local radio to out of home billboards and car wraps. Your goals and budget dictate your media choices.
STEP 4: EVALUATION
Non-digital results measurement is simple if you follow the steps. We’ll guide you through the process!
STEP 5: TESTING CYCLE
Our Mantra: Test. Measure. Refine. Scale.
Success means it’s time to Scale Up!
We engaged the MediaBuyers team for two pieces specifically related to a retail/trade promotion: radio and OOH. I’m the first to admit the timeline was unreasonable, but they connected with our team and returned with a quality of thinking, timeframe for delivery and reliability within the data that was beyond noteworthy. The subsequent dialogue to get to final plans was seamless.
The MediaBuyers team was the perfect blend of smart, strategic and responsive. I look forward to the next opportunity to connect with this team.T.M.
Our offline media planners & buyers activate your offline channels to give you a truly integrated, multi-platform ad campaign with meaningful ROIs.
What does YOUR offline look like?
OUR ABILITY TO MEASURE OFFLINE RESULTS WILL HELP YOU OPTIMIZE YOUR ROI!
How, you wonder?
- TELEVISION POST LOGS
Will provide up-to-the-minute reporting of which ads ran where, the week after airing. Simply revisit your analytics with this data in hand!
- NEWSPAPER ADS
Will provide 50% or more of your response the first day, and close to 100% within a 5 to 7 day period. Your vanity URL or custom 800 number keeps the numbers airtight.
- RADIO AD POST LOGS
Will be available the month following your airings. With radio, frequency is the key!
- MONTHLY MAGAZINE ADS
Can be effectively measured as above, but the evaluation period is extended. Results will trickle in 60-90 days following the on sale date. This method is best for quarterly evaluation.
HIRE US FOR ONE-OFF MEDIA BUYS OR LONG-TERM COLLABORATIONS…
AND WE’LL PUT THE PIECES TOGETHER.
We’re especially valuable to digital and creative agencies needing on-call offline media expertise for specific projects, we immediately expand your team’s capacity and capabilities, saving you significant resources.
- Offline media buying. Online handled? Pass us the baton to negotiate MUCH better rates on offline media and find right-fit opportunities to expand your campaigns.
- Offline media planning. Our offline media planning experts will integrate your multi-channel marketing plan.
- Offline ad campaign optimization. We’ll review and optimize current campaigns to increase acquisitions, reduce costs or prepare to scale.
- Transparent teamwork. We’ll establish a transparent partnership with you and your creative/digital teams.
- Special projects. We’ll help with product launches, time-sensitive promotions, event marketing and more.