MAGAZINE ADVERTISINGConsider Targeting and Environment
MediaBuyers is able to negotiate exceptional rates in big-name magazines for branding and direct response advertising objectives. We employ custom strategies to target your audience for the best ROI.
Magazine advertising: brand
credibility + targeting.
For direct response or branding objectives, magazines are an outstanding addition to your advertising mix.
BUY HIGH-VALUE TIME WITH PASSIONATE READERS VIA
- Remnant rates available
- National, regional, and hyper-local print
- Run of book or marketplace
Magazine advertising gives you extended 1:1 time with engaged readers in a way no other media channel can. Work with MediaBuyers and you’ll get immediate access to highly discounted ad rates and an extensive inventory of remnant ad space in 400+ monthly, weekly, city, special interest and trade magazines of every kind.
As with newspaper, you can establish results over on-sale dates and beyond, utilizing a strong Call(s) to Action (CTAs).
- Magazines are highly targeted to readership that opts in to read.
- Consumers are more engaged and spend more time reading printed material. Websites are skimmed in just 15 seconds!
- Placing ads in specialty or enthusiast magazines make it easy to reach niche audiences (i.e. segments) that are already receptive to your message.
- Enthusiasts are always the most active consumers and the best to market to. Dollars follow passions!.
- Magazines encourage a sense of relaxation and receptivity.
- Magazines provide an escape from the invasive assault of banner ads and popups.
- Magazines are pleasantly designed, allowing room for your ad to shine.
MAGAZINES ARE MORE RELEVANT THAN EVER
Magazines rank #1 in driving purchase intent and have been proven to increase purchase intent five times as much as television or the Internet do:PR Web, 2016
Ad effectiveness for magazines has grown 11% over the last five years. 53% of those recalling ads took action as a result of seeing that specific ad.Magazine Media Factbook, 2016