MAGAZINE ADVERTISING

Consider Targeting and Environment

MediaBuyers is able to negotiate exceptional rates in big-name magazines for branding and direct response advertising objectives. We employ custom strategies to target your audience for the best ROI.

Magazine advertising: brand
credibility + targeting.

For direct response or branding objectives, magazines are an outstanding addition to your advertising mix.

BUY HIGH-VALUE TIME WITH PASSIONATE READERS VIA
MAGAZINE ADS

  • Remnant rates available
  • National, regional, and hyper-local print
  • Run of book or marketplace

Magazine advertising gives you extended 1:1 time with engaged readers in a way no other media channel can. Work with MediaBuyers and you’ll get immediate access to highly discounted ad rates and an extensive inventory of remnant ad space in 400+ monthly, weekly, city, special interest and trade magazines of every kind.

MEASUREMENT

As with newspaper, you can establish results over on-sale dates and beyond, utilizing a strong Call(s) to Action (CTAs).

WHY MAGAZINES?

  1. Magazines are highly targeted to readership that opts in to read.
  2. Consumers are more engaged and spend more time reading printed material. Websites are skimmed in just 15 seconds!
  3. Placing ads in specialty or enthusiast magazines make it easy to reach niche audiences (i.e. segments) that are already receptive to your message.
  4. Enthusiasts are always the most active consumers and the best to market to. Dollars follow passions!.
  5. Magazines encourage a sense of relaxation and receptivity.
  6. Magazines provide an escape from the invasive assault of banner ads and popups.
  7. Magazines are pleasantly designed, allowing room for your ad to shine.

MAGAZINES ARE MORE RELEVANT THAN EVER

Magazines rank #1 in driving purchase intent and have been proven to increase purchase intent five times as much as television or the Internet do:

PR Web, 2016

The top 25 print magazines reach more adults and teens than the top 25 primetime TV programs.
MPA, 2015

Ad effectiveness for magazines has grown 11% over the last five years. 53% of those recalling ads took action as a result of seeing that specific ad.

Magazine Media Factbook, 2016

READY FOR THE NEXT STEP?

Let's activate your offline channels. REACH OUT