The evidence that print magazines not only still have a reason to exist, but also have a bright future continues to pile up. In the first half of last year, every major magazine publisher launched a new print magazine! Not only that, titles that were once shuttered are being revived. For reasons such as less distraction and more relaxation, the demand to read articles in print is going strong.
In an earlier blog, we wrote about the trend of digital only companies like Airbnb, Dogster and Catster launching print magazines. We also wrote about the surprising fact that Millennials strongly embrace print. Recent evidence of that is the relaunch of Metropolitan Home magazine by Hearst. Can you guess the reason why? A recent article in Adweek asked Hearst Design Group editor, Newell Turner, who is leading the relaunch, this very question. His answer was that, “the children of the original baby boomer audience—first-wave millennials and younger Gen Xers—are now buying homes, but there are few design magazines specifically targeting them.”
Metropolitan Home is not the only magazine to rise again. Last month, March 2016, Mr. Magazine reports in his blog that fifty-three new magazines were released! That includes seven that will be published regularly (the rest were special editions). One of the more exciting ones is The Economist’s rebranded and relaunched lifestyle title called 1843 (named for the year The Economist was founded and formerly known as Intelligent Life). Others that plan to be published regularly going forward are focused on specific niches like the growing sport (or is it?) of cheerleading.
Yes, we are increasingly surrounded by all things digital and yes, we are addicted to our smartphones and Facebooks. But, these trends have actually strengthened the demand for browsing and reading good ole magazines, especially among the younger generation.