Neuroscience Proves Printed Ads Make a Better Impression

Neuroscience Proves Printed Ads Make a Better Impression

Ever feel like you notice ads in newspapers and magazines more than the ones you see online? It’s not just you. According to neuroscience, on a brain-chemistry level, people process print content with greater focus and a deeper emotional response than they do...
U.S. Election Fuels Rise in Magazine and Newspaper Subscriptions

U.S. Election Fuels Rise in Magazine and Newspaper Subscriptions

While some may still question the outcome of last month’s presidential election, one thing is beyond doubt: Newspapers and investigative magazines across the country have seen a big increase in subscriptions since the election – a phenomenon news outlets are...
Why Millennials Embrace Print Media

Why Millennials Embrace Print Media

Millennials or Generation Y are generally defined as those currently between the ages of eighteen and thirty-four. In the US alone, it is estimated that there are 80 million of them, and according to Pew Research Center, this means that this year they are expected to...