Neuroscience Proves Printed Ads Make a Better Impression

Neuroscience Proves Printed Ads Make a Better Impression

Ever feel like you notice ads in newspapers and magazines more than the ones you see online? It’s not just you. According to neuroscience, on a brain-chemistry level, people process print content with greater focus and a deeper emotional response than they do...
U.S. Election Fuels Rise in Magazine and Newspaper Subscriptions

U.S. Election Fuels Rise in Magazine and Newspaper Subscriptions

While some may still question the outcome of last month’s presidential election, one thing is beyond doubt: Newspapers and investigative magazines across the country have seen a big increase in subscriptions since the election – a phenomenon news outlets are...
Print Does it Best

Print Does it Best

Now that the holidays are over and the champagne’s on ice, fashion houses have started to promote their Spring 2016 lines. The use of shock and the blending of gender roles by these global brands to raise awareness are advertising trends that you will continue to...