Neuroscience Proves Printed Ads Make a Better Impression

Neuroscience Proves Printed Ads Make a Better Impression

Ever feel like you notice ads in newspapers and magazines more than the ones you see online? It’s not just you. According to neuroscience, on a brain-chemistry level, people process print content with greater focus and a deeper emotional response than they do...
Russian Scam Reveals Hidden Dangers of Digital Advertising

Russian Scam Reveals Hidden Dangers of Digital Advertising

Digital advertising is clearly an important part of an overall marketing strategy, but it’s not without its risks, as a massive online scam orchestrated by Russian cybercriminals illustrates. First revealed in December by anti-fraud group White Ops, the scam is...