Branding or Direct Response?

Let's Discuss YOUR Perfect Strategy.

 

IT’S BOTH AN ART AND A SCIENCE.

We’ll help you with the science part; we’re well-versed in these discussions. It’s not just guesswork. We KNOW what works. We know the elements that an ad needs to contain to make an ad effective.

Branding vs Direct Response Advertising

THE BRANDING EDGE

Branding starts with the end in mind! What are your priorities? Tell a story, ask a question… ENGAGE in the branding discussion with us. We’ll collaborate with you to recommend ad creative designed to maximize your exposure to your target demographic, at the best rates.

We collaborate with your in-house team or creative/marketing agency, bringing decades of experience in advertising: • Offline media buying • DR strategy & campaigns • Ad campaign optiization

DIRECT RESPONSE BENEFITS

Direct response incorporates many features and a prominent call to action (CTA). It’s an ongoing experiment in discovery and collaboration led by experts. We advise a willingness to test different messaging and approaches in order to fine tune audience response.

• Triple your offline media buying power

We are glad you introduced us to standby newspaper advertising last year. As you know, we spend most of our budget online and newspaper advertising seemed like a major risk when we started talking. However, the response we have seen from these ads is easily measured for accurate and quick evaluation. Best of all, we had success with several of the newspapers producing a hundred or more inquiries per day and the ROI that we require. Suffice to say that standby newspaper is earning a respectable place in our 2011 budget.

READY FOR THE NEXT STEP?

We'll find your perfect media mix. REACH OUT