THE MEDIABUYERS MARKETING PULSE

Let Us Inform You

THE LATEST FROM THE BLOG

Print is Embraced by Young Audiences…Really

We have been talking about the many advantages of print advertising in this day and age, despite claims by many that “print is dead.” Print advertising is the most engaging and least annoying form of advertising. People actually pay for their subscriptions and so the... read more

It All Starts in Print

Having just watched a character called Mr. Magazine interview a handful of leaders in the publishing world, I noticed a common theme.  All believe that print is the foundation of magazine’s brands.  But, what is a brand? Jerry McLaughlin, a contributor to Forbes... read more

Print Advertising Comes to Life

Print and technology are merging in the advertising world. We came across this article in Adweek about a print ad by a British food company that encourages audiences to discover the “sound of taste.” Simply touching the ad actually brings it to life by producing... read more