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Everything Old is New Again – in the Print World

The evidence that print magazines not only still have a reason to exist, but also have a bright future continues to pile up. In the first half of last year, every major magazine publisher launched a new print magazine! Not only that, titles that were once shuttered... read more

The Whole Story about Newspapers

Everyone has heard the mantra: “Print is Dead”. Outshined by the convenience and timeliness of news websites, newspapers in particular had been expected to go the way of the boom box by now.  But if that’s not happening, what is? Print subscription and advertising... read more

Print Does it Best

Now that the holidays are over and the champagne’s on ice, fashion houses have started to promote their Spring 2016 lines. The use of shock and the blending of gender roles by these global brands to raise awareness are advertising trends that you will continue to... read more

Print Advertising + Holiday Season = Smart Idea

With the holiday season here, we thought we would take a closer look at the benefits of print advertising and why it makes sense for retailers and brands to use it to get shopper’s attention. As we’ve shown in recent blogs, print is not only not dead, but also being... read more

Why Millennials Embrace Print Media

Millennials or Generation Y are generally defined as those currently between the ages of eighteen and thirty-four. In the US alone, it is estimated that there are 80 million of them, and according to Pew Research Center, this means that this year they are expected to... read more

Branded Content Finds a Home in Print

Not too long ago in the publishing world, there was a clear distinction between an advertisement and a news article. But now, with the rise and success of branded content, the lines between advertising and editorial are blurry. Most of the buzz about the success of... read more

Eight Reasons Why Print Advertising is King

It’s time here to go back to basics and take a closer look as to why print advertising not only delivers, but delivers better than other forms of advertising. In our last blog we wrote about all the traditional online companies that have recently started print... read more

From Digital to Print – A Growing Trend for 2015

Here is one of the most ironic trends for the year ahead in the media world: more print publications are being launched from traditional digital-only companies.  As we mentioned in our previous blog about the value of integrated advertising campaigns, companies are... read more

Newspaper Coupons Are Cool

No matter how old you are or how much money you make, everyone loves a bargain. And, coupons are great way to save money. With online shopping gaining in popularity, one might think that traditional print coupons are falling out of fashion. But, that is just not the... read more

Digital Catching Up to Print Remains a Myth

We all have heard over and over again that print advertising revenues generally have fallen over the years. We got it. But, we have also been bombarded with the hype that digital advertising is booming and making up for print losses.  According to a recent survey of... read more

The Reach of One Newspaper

For decades, local newspaper advertising has helped countless businesses grow. On behalf of its advertisers, newspapers serve as an important tool for generating the initial steps in the consumer buying process like picking up the phone, walking in the door, or... read more